Online Coaching

Our coaching program is a proven 12 month program to help you go through dramatic, yet sustainable, changes in eating and exercising habits.  You are guided through a year of habit change, lessons, progress tracking, and more to deliver results to meet your goals.  Every day you’ll get activities delivered to you that allow you to take small actions that all add up to remarkable change.  ​Each day (or at least most days) take an active role in making yourself just a little better.  Read or listen to the short lessons and practice the targeted habits.   Your nutrition coach will be monitoring your progress, checking in with you regularly, and you can always contact your coach if you have questions or need help sorting through challenges.  Over time, you’ll build a set of skills to have healthier eating habits, better sleep patterns, strategies to reduce stress, and ideas to increase your activity level. This coaching takes place online and allows you to be connected to your trainer wherever you go.

What ProCoach is, in under 60 seconds:

ProCoach, powered by Precision Nutrition, we get you Better Long-Term Results.

It does this by delivering PN’s research-proven nutrition and lifestyle coaching via a super cool online platform– complete with daily lessons, bi-weekly habits, progress updates, and more – to you, our client.

ProCoach Logo

Fits Your Life

24/7 online access to your personalized plan from any desktop, laptop, tablet or smart phone.

Easy to Read Infographics

Awesome info sheets on dozens of topics to guide you along the way!

Achieve Your Goals

Designed to be a 12-month program, you achieve more than you ever have before at a steady pace.

Quick-Start Guide

As soon as you begin, you will get a guide to help jump start lasting change NOW!

Research-Proven Coaching

Tens of thousands of clients have been coached using this proven system backed by science time and again.

Guidance & Support

The program allows for easy open communication with me, your coach, in addition to reaching us via Email or text.

Improved Mindset

Build confidence and skills for positive change, and a better relationship with food and yourself.

No Dieting Required

This is not a diet. This is a lifestyle change for life. As they say, if you’re “on” a diet, you can fall “off” a diet.

Contact us today to get more information on our ProCoach program!

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Frequently Asked Questions

In our early days, we learned something the hard way:

Meal plans and diets aren’t useful or sustainable for the vast majority of clients.

Clients often feel like they’re either “on” them or “off” them. The black and white nature of a meal plan suggests that people have to eat perfectly at each meal (to match what’s listed in the plan) — or they’ve failed. It’s psychologically unpalatable and unsustainable.

Even more, meal plans are too inflexible.

They don’t work with the reality of people’s busy lives. Work meetings, children’s programs, meals out, dogs that need walking, cars that break down, family members that get ill, etc. Meal plans take none of these into account.

Finally, meal plans assume people already have the skills to follow them.

But that’s simply not true. Most people who aren’t eating healthy today don’t have the basics down.

Without skills like:

  • planning grocery shopping;
  • choosing the right items from the store;
  • storing and preparing food correctly;
  • eating slowly and mindfully;
  • tuning into hunger and appetite cues;
  • avoiding problem foods; and
  • choosing better options at restaurants…
    …following a meal plan becomes hopeless.

You might as well ask someone who’s only strong enough to bench press 135 pounds to do 405 pounds. No matter how badly they want to, they don’t have the skills or capacity.

But these aren’t just intellectual objections. In our experience, only 1 in 10 people can actually follow a meal plan for more than a few weeks.

In the end, meal plans have such limited utility that we left them behind a long time ago.

Instead of meal plans, we use something called habit-based (or practice-based) coaching.

Habit-based coaching is rooted in the best practices of change psychology. In other words, it’s built on the latest science of what actually helps people develop new skills and make change in their lives.

So, instead of giving people a menu that looks like this:

Meal 1 (6:30am): 3 eggs, ½ cup oatmeal, 1 banana

Meal 2 (9:30am): protein shake

Meal 3 (12:30pm): turkey breast sandwich and small salad

We give them a series of 2-week habits — which are both solid and flexible — to help them build the skills necessary to make better nutrition and lifestyle choices today (and for life).

To support these habits, we also offer relevant lessons and assignments.

Taking into account things like a client’s unique schedule, priorities, belief system, food preferences, food tolerances, and more, we help them build their own “Owner’s Manual”.

There’s nothing else like this.

Sure, there are other “nutrition software packages”. But they’re generally geared toward generating “customized meal plans”.

Here’s how those programs work: You input a client’s statistics and food preferences, the program spits out a meal plan, and you ask the client to follow that.

Sounds good in principle.

Sadly, only about 1 in 10 clients actually follow a customized meal plan for more than a few weeks. You see, meal plans just aren’t practical. (We’ll talk about this more later.)

But let’s say you do have a few clients who can follow the meal plan. That’s great. How long can they (or will they want to) follow a specific menu? A year? 10 years? 25 years?

While “meal plan software” sounds good in principle, it’s not very useful in practice. And the evidence is written all over the market.

Hundreds of meal plan websites and apps have come and gone in the last 20 years. None of them stick around very long. It’s a fitting end considering that’s exactly what happens to the clients trying to follow their meal plans.

Needless to say, we use a totally different approach.

None, really.

You see, we’re nutritional agnostics. (For more on what this means, check out this article).

While meal-plan approaches require you to choose between vegan, Paleo, Mediterranean, or other “labeled” diets, habit-based approaches don’t force this choice.

This means our progressive systems of habits, lessons, and assignments can work equally well for vegetarians (who eat no meat) or meatatarians (who eat mostly meat).

Of course, we do believe that a healthy diet generally consists of:

  • whole, minimally processed foods;
  • lots of plants;
  • enough protein to meet your needs;
  • a healthy mix of different fats;
  • plenty of water; and
  • carbohydrates based on activity levels.

Through lessons, assignments, and daily habits:

  • We help clients find the right mix of all these foods for their goals, lifestyle, and preferences.
  • We show them how to make meals suitable for them.
  • And we help them stay consistent.

However, we go much deeper than just the food.  We also dig into:

  • Food behaviors (food timing, meal frequency, meal speed, and food amount).
  • Food attitudes (food views, restriction vs. abundance, disordered thinking).
  • Stress management (in general, how it relates to food).
  • Rest, recovery, and sleep (in general, how they relate to food).
  • Outlook (confidence, resiliency, mastery, and growth mindset).


We believe that people can only reliably get to their goals when they do two things:

  1. Break down the thing they want to do (goal) into specific aptitudes (skills).
  2. Build those aptitudes (skills) through strategic daily habits (practices).

The formula pretty much looks like this:

  • Practice daily to build skills.
  • Build skills to achieve goals. ​

Growth and development comes through daily practices and supporting experiences.

Here’s an example of how this works:

Goal: Eat better consistently

Let’s say you want to lose weight. You know that to lose weight you’ll need to eat better consistently. That’s your real goal: Eat better consistently.

But you don’t have all the skills to do it just yet. So you have to break it down into…

Skill: Hunger and appetite awareness

Which skills are required to eat better consistently? We’ve identified hunger/appetite awareness as the most important initial skill for making progress.

But that’s not quite a concrete thing you can do. So you have to break it down into…

Practices: Eat slowly and stop eating when satisfied

We use two daily practices to build the skill of hunger and appetite awareness.

  • Practice 1: Eat slowly.
  • Practice 2: Eat until satisfied, not stuffed.

This takes a month – two weeks for clients to learn, practice, and repeat each habit. At the end of a month, clients have two very important habits that they can now use for the rest of their lives. They’ve learned it by doing it.

Not surprisingly, clients usually lose weight during this time. Because, of course, they’re learning to eat a bit less and adjust their intake according to body signals.

Even better, they’ve built two new habits that they can use for the rest of their lives, no matter what else happens.

The ProCoach software delivers weekly habits (like the two above), supported by daily lessons and assignments, to help your clients not only eat better now — but also build the skills necessary to eat better for life.

© 2024 XCEL Fitness, LLC.